Movies and junk food have always gone hand in hand; not only are popcorn and soda the traditional theater snack food, but many corporations have managed to leverage the release of blockbuster films with tie-ins to their brands, such as 2016’s revival of Ecto-Cooler alongside the release of Ghostbusters: Answer the Call or the Doritos bag that contained the full soundtrack to Guardians of the Galaxy Vol. 2. And though we are mourning the loss of the Twinkies that were teased for the release of this year’s Ghostbusters: Afterlife, there’s one food tie-in that seems to have come completely from left field. And though it’s not a big film tie-in per se, it certainly is one to be excited for.
Lucky Charms, the magically delicious breakfast cereal, tweeted this afternoon a 26-second commercial featuring their plucky mascot, Lucky the Leprechaun, showing his regular excitement for his marshmallow lucky charms. Through the magic of the charms, Lucky opens a portal, which he jumps through without hesitation. Just as the portal closes behind him, a figure melts into the screen, the green-and-gold visage of Loki. All of this to promote a tie-in with the upcoming Disney+ show, Loki.
There’s been a disruption in our reality & Lucky Charms have shape-shifted into a new #MischievouslyDelicious form ✨
Find special #Loki Charms box at https://t.co/vuQaIBprlS this Wednesday at 11am ET. And tune in to Marvel Studios’ @LokiOfficial on @disneyplus, streaming 6/9 pic.twitter.com/KgRszuwq7b
— Lucky Charms (@LuckyCharms) June 7, 2021
But wait! Fans of both Lucky Charms and Loki have a chance to get their very own box of “Loki Charms,” a rebranded version of the cereal. The tweet instructs fans to visit www.mischievouslydelicious.com at 11:00 ET on Wednesday, June 9 for their chance to buy a box of the cereal.
There’s very little information regarding the sale as of yet. The web domain, a play on both the cereal’s slogan as well as Loki being the god of mischief, currently only hosts the video. Earlier today, there was a puzzle that allowed the first 1000 people to guess the “encryption password” access to a presale of the cereal, but that has long been filled by the time of this writing.
It seems like the only difference in the Loki Charms is a rebranded box; everything else about the cereal looks the same, according to the image in the commercial. Or it could just be that General Mills isn’t revealing anything more about the cereal until it goes on sale. But I don’t care either way, because I’m going to be at my computer at 11 am on Wednesday refreshing like it was my job or something. My favorite breakfast cereal mashing itself up with my favorite series of streaming shows based on my favorite blockbuster movies? Sign me up!
Loki premieres on Disney+ on Wednesday, June 9th.
